GearArts
GearArts · A studio of one · Worldwide

Your work is in print.
Your site is on Wix.

Identity-and-site systems for the work you're known for.
Three engagements at a time. The door is open.

The Diagnosis

Five reasons your site is leaking.

  • 01
    Your homepage looks like fifty other homepages.
  • 02
    Your prices say premium. Your website says discount.
  • 03
    Buyers Google you before they call. What they find isn't helping.
  • 04
    Your work is the best of its category. Your website looks generic.
  • 05
    Every inquiry asks about price first.
Featured Concept Study · Interior Design

Vellum.
Editorial as commerce.

A speculative redesign for a fictional Cape Town interior studio — full design system, written narrative, working site. Built as the flagship to sit alongside recent client builds — two e-commerce storefronts and an identity-and-booking site. See it all in the work index.

Vellum Studio concept — interior architectural scene
Open the case study
The Method

Three weeks. Three phases. One outcome.

Phase 01

Audit

We tear down your current site in writing. Twenty pages of where it leaks, why, and what we're going to do instead. You can fire us after this phase if the diagnosis is wrong.

Phase 02

System

A custom design system: typography, color, motion, photography direction. Documented so it lives beyond the site itself.

Phase 03

Build

The site. Engineered to load fast, qualify hard, and read like a magazine. Deployed on Vercel. Yours to own.

The Fit Test

If your reputation is your most valuable asset,
this is for you.

We work with a select few. Book a discovery call and tell me what you'd build if it could be anything. We'll know in thirty minutes whether we're the right fit.

Book a discovery callThirty minutes. No pitch. The door is open.